In today’s day and age, if you’re in the business, you need an ecommerce website to honor business continuity. However, building one from scratch can be time-consuming, stressful, and overwhelming. This is where WordPress development services come in handy.

What is WordPress?

WordPress has been around since 2003, offering its users a handful of valuable solutions. Rightly called the wonder of the web, it became the businesses’ most popular content management system shortly after. Initially, WordPress could only be used for creating clogs, but today it can be used to build any website.

This open-source content management system can be installed, used, and modified for free. Note: the software is free of cost, but you’ll pay a third-party hosting provider to launch your website online. It enables individuals to execute a plethora of tasks without relying on coding languages for building websites. The CMS offers greater flexibility and power for Internet-savvy users who frequently wish to modify their website’s outlook.

According to recent studies, WordPress powers over 43.2 percent of all websites in 2022, rising from 39.5 percent in 2021. This means that currently, every two out of five websites on the Internet utilize WordPress. Additionally, it allows users to publish content online using any remote device.

The Benefits of Deploying WordPress for Businesses

Utilizing WordPress development services for your company’s website can reap significant benefits. Here’s learning a few:

Easy-To-Use Interface

First things first, WordPress is a popular content management system built for non-technical Internet users. Because it’s an open-source platform, it can be modified and redistributed to improve the software further.

Additionally, its user interface is friendly and intuitive. For instance, a user can download any theme when hoping to add a new design to their website. Or install a plugin to incorporate a new function to their webpage. This limits web development tasks to minutes rather than hours of formatting.

Search Engines’ Favorite

Web content forms the foundation of marketing efforts; this makes optimizing content for search engines inevitable. Search engine optimization improves a website’s positioning and appearance to increase organic traffic quality and quantity. 

The dedicated SEO plugins from WordPress help boost rankings with meta description templates and internal linking suggestions. Designing your website on WordPress also turns out to be wise since its clean coding allows search engines to easily read and index content. In a jiffy, you can set up an SEO-friendly website using WordPress development services from American Web Builders. 

Safe and Secure

WordPress focuses primarily on flexibility, safety, and power. With several data breaches occurring annually, security has become a major concern for businesses today. It’s only right to demand protection of the brands’ and consumers’ data.

WordPress is the safest, most secure CMS platform for ecommerce stores. It offers several additional features that work to safeguard websites. The most popular features include two-factor authentication and logging out idle users. Businessowners stay protected for as long as they consciously choose to keep their plugins updated and passwords secure.

Pre-Installed Customizations

Did you know the WordPress theme repository contains 9,124 themes that can be used for free? However, if you counted the premium options as well, you’d find over 31,000 themes in total. Note: the theme is the website’s outer layer that accounts for a positive first impression. 

Mixing and matching layouts allow you to choose one that complements your business model. Remember, the more personal the website, the greater the user experience. You can design professional-looking, reliable, cost-effective, and highly customizable websites using WordPress development services.

Abundance of Plugins

Not only themes, but WordPress also facilitates its users with a wide selection of plugins. About 60,000 plugins in the WordPress plugin directory can help tweak a website’s functionality. They’re also fairly easy to install; however, you must compare factors like last update, compatibility, and reviews beforehand.

Likewise, it would help if you also studied what your website currently lacks before incorporating any new plugins into the website. For example, the Google XML Sitemaps plugin generates XML sitemaps for improved search engine optimization. You’d think this is similar to the Yoast SEO plugin, but it isn’t. Yoast SEO focuses primarily on page SEO through meta description and keyword optimization.

Social Media Connectivity

There’s no denying that social media platforms can accelerate your business to the next level. Incorporating social media feeds on WordPress websites has helped eCommerce business owners attract and engage their target audience. In addition, sharing thoughts, insights, and blog posts help build an online rapport. Spreading brand awareness makes promotions more effective for generating sales and gaining a competitive edge in the marketplace.

Extensive Support

WordPress supports all media types; you can use a combination of videos, images, and texts on your website. In today’s competitive market, all businesses demand consumer attention. But it’s indeed a relief knowing that this CMS platform offers creative freedom.

In addition, you barely need any HTML or programming knowledge to start with WordPress. It has a simple drag-and-drop editor for adding media files that’s highly intuitive and easy to use.

Delivering WordPress Development Services in the US

American Web Builders offers web development services in the USA, which includes WordPress development services. Our web design company aims to empower online businesses with layouts that ensure optimal performance. We rebrand websites to enhance consumer interaction and boost sales in the long run.

Our WordPress development services have helped ecommerce websites capture a larger chunk of their target audience. We study your business extensively to understand what plugins and customizations could do you good. Consult an expert today and avail exclusive discounts on your first order. American Web Builders also provides logo design, web development, branding, SEO, and eCommerce services.