Did you know that results appearing on the first SERP receive 92 percent of the web traffic? Google responds to users’ search queries by presenting several search engine results pages. While it’s a natural response from most search engine algorithms, Google dominates the global market share.

Nine of ten users surf the Internet through Google, making a Google-approved design inevitable for brand owners. Google advises developers to offer an optimal browsing experience to viewers accessing the web via remote devices. This guarantees a consistent experience for the user, regardless of the device in use.

What Is a Responsive Web Design?

A responsive web design utilizes HTML and CSS to shrink, enlarge, hide, resize, or move content. This strategy emphasizes design to respond to user behavior and environment based on orientation, screen size, and platform. For example, when users switch between desktops and smartphones, the website should automatically adapt to scripting and resolution. A responsive layout consists of three primary components:

Fluid Grid

Since the beginning, web developers have used grids to build websites. However, previously these were fixed in terms of width. Fluid grids, on the other hand, are relatively newer inventions that support a flexible and scalable layout. Each element follows proportions and consistent spacing to adjust the screen width per the percentage.

Media Queries

This is precisely the code powering the responsive web layout’s flexibility. They specify the CSS according to the device’s breakpoint, for example, portrait or landscape orientation. Moreover, they provide multiple design configurations, all of which use the same HTML-coded website.

Flexibility With Texts and Images

The idea is to keep the text readable regardless of the size of the device in use to view the web page.  You can increase line height and font size for legibility with mobile responsive websites. This, in turn, saves visitors the hassle of zooming in on their mobile screens.

Likewise, viewing images on smaller devices is challenging due to the load time. But, responsive web layouts crop, scale, or hide pictures depending on what’s essential for the user experience.

Benefits Of a Google-Approved Responsive Web Layout

The recent updates to Google’s algorithm state that a responsive web design is mobile-friendly since it increases visibility. Here are all the more reasons to switch to a Google-approved responsive website design:

Improved SEO Results

What’s the point of having a great website when no one can find it? Thus, building a website that enables you to secure the best possible search engine rankings is crucial.

A responsive web design maximizes search engine optimization results. SEO improves a web page’s visibility when Internet users search for products or services related to your business. The more visibility, the better your chances are of garnering attention and attracting prospective customers. It also increases local search rankings. Since a responsive layout is a part of Google’s algorithm, not supporting it can negatively impact your rankings.

Enhanced Link Building Ability

The heart and soul of a content marketing strategy rely heavily on link building. A strong backlinking profile improves SEO efforts, mainly when the links are directed by high domain authority. It boosts traffic as it gives prospects an additional opportunity of finding your business while viewing other sources.

Link building becomes a time-consuming task with multiple versions of a website, one for supporting each dedicated device.  A responsive web design counters this well since it only requires link building efforts to be applied to one website.

Boosted ROI on Social Media Marketing

Did you know that 58.4 percent of the global population currently utilizes social media networks? Each Internet user’s average daily use time is roughly two hours and 27 minutes. This overwhelming statistic of social media usage is experienced mainly on mobile devices.

Social media marketing campaigns drive links back to your website. Since this action is most likely to be experienced on a smartphone, offering a great mobile experience is crucial. A responsive web design is sure to impress your visitors reaching from social media platforms.

Likewise, responsive layouts come in handy for promoting online shopping as it optimizes the user experience. The ability to place an order through the phone also enhances the number of sales significantly. 

Better Website Performance

Did you know that over 53 percent of mobile users abandon websites that don’t load within three seconds? It’s harder to read text, access navigation menus, view images, and click on buttons on non-responsive websites.

A responsive web design significantly reduces the loading time for websites. This improves user experience and SEO results since page loading speed are also part of Google’s algorithm. Moreover, it reduces the bounce rate, i.e., the percentage of visitors leaving without taking any action.

Furthermore, it conveys the brand message to the audience effectively. The various design elements, such as images, logos, fonts, and colors, can all be used to promote your brand story. A responsive web design ensures that these elements remain consistently visible regardless of the device used. This ensures that the audience receives the same message on all platforms and improves brand recognition.

Lower Web Maintenance Costs

Running multiple versions of a website is more time-consuming than a single website that does it all. Different web versions guarantee the website remains compatible with all targeted devices. You’ll also need to purchase separate domains and duplicate SEO efforts for each website variant.

A responsive web design sashes the costs associated with maintaining a website. It eliminates all of the above-stated concerns to save you money in the process. In this case, less is undoubtedly more.

Are you ready to move to a responsive web design? A dedicated web design company can help you migrate.

Sign Up for America’s Best Web Design Company

American Web Builders is serving premium e-commerce website design and development services in the USA.  We’re a web design company that aims to empower online businesses. Our responsive web designs help ecommerce stores generate positive ROI and secure higher conversion rates while remaining mobile-friendly. We also provide logo animation, application development, branding, and SEO services.